Vagaro Pricing 2026
Vagaro pricing in 2026 starts at $23.99 per month for one US bookable calendar, but add-ons, payment processing, text messaging, forms, branded apps, payroll, and integrations can change the real monthly cost for studios.
Key Takeaways
- Starting price: As of June 2026, Vagaro lists its US base subscription at $23.99 per month for one bookable calendar, marked as a limited-time price, and each additional employee calendar is $10 per month up to seven licenses, according to Vagaro Support pricing documentation.
- Promotion risk: Vagaro’s public pricing page shows $30.00 and $23.99 per month for one location, while the support article calls $23.99 a limited-time US price, so studio owners should confirm the checkout price before committing, based on Vagaro’s US pricing page.
- Included features: The base subscription includes booking, calendar tools, waitlist options, memberships, packages, gift certificates, reporting, inventory, invoices, loyalty programs, SOAP notes, booking widgets, 1,000 free monthly emails, marketplace listing, and online booking channels, according to Vagaro’s pricing page and Vagaro’s included features documentation.
- Main cost drivers: Vagaro can become meaningfully more expensive when a studio adds paid features such as text messaging, Forms, Check-In App, Online Shopping Cart, MySite, Branded App, Data Lake, payroll, QuickBooks integration, or higher-volume card processing, according to Vagaro’s premium feature pricing.
- Review signal: Vagaro has strong third-party ratings, including 4.7 from 3,465 Capterra reviews and 4.6 out of 5 from 393 G2 reviews, but user comments also mention concerns around add-on costs, imports, glitches, and reliability, based on Capterra’s Vagaro review profile and G2’s Vagaro review profile.
Vagaro Pricing in 2026 Starts at $23.99 per Month, but Studios Should Treat It as a Promotional Starting Point
As of June 2026, Vagaro’s support pricing article, updated April 23, 2026, lists the US base subscription at $23.99 per month and says one calendar license is included. The same article says each additional employee calendar is $10 per month up to seven licenses, after which additional employees can be added at no extra charge.
This matters for US boutique fitness, Pilates, yoga, dance, martial arts, gym, and wellness studios because Vagaro’s advertised entry price is not the same thing as a full operating cost. A solo practitioner may only need the base subscription, while a multi-instructor studio may add extra calendars, messaging, forms, online selling, a branded app, payroll, or accounting integrations.
There is also a pricing-transparency caveat. Vagaro’s US pricing page displays both $30.00 and $23.99 per month for one location, and the support article labels the $23.99 US base price as limited time. Studio owners comparing 2026 software budgets should verify the price shown at checkout or in a sales quote.
Vagaro Base Subscription Costs by Bookable Calendar
The table below uses Vagaro’s published US base subscription price and its published $10 monthly price for each additional employee calendar. These estimates cover software subscription fees only and exclude payment processing, paid messaging, premium add-ons, hardware, taxes, and any services that require a quote.
| Bookable calendars | Estimated monthly software cost | How the estimate is calculated | Best-fit studio example |
|---|---|---|---|
| 1 calendar | $23.99/month | Base subscription includes one calendar | Solo trainer, massage therapist, private instructor, independent wellness provider |
| 2 calendars | $33.99/month | $23.99 base plus one additional calendar at $10 | Owner plus one instructor or practitioner |
| 3 calendars | $43.99/month | $23.99 base plus two additional calendars at $10 each | Small Pilates, yoga, or wellness studio with multiple bookable staff |
| 5 calendars | $63.99/month | $23.99 base plus four additional calendars at $10 each | Growing boutique fitness, dance, martial arts, or med spa team |
| 7 calendars | $83.99/month | $23.99 base plus six additional calendars at $10 each | Larger single-location studio with several instructors or service providers |
These are editorial calculations based on Vagaro’s published US calendar pricing. Because Vagaro says the $23.99 price is limited time and caps additional employee calendar charges after seven licenses, studios should confirm the final subscription amount directly in Vagaro before signing up.
What Vagaro Includes in the Base Subscription
Vagaro’s base subscription covers many core studio management needs. According to Vagaro’s pricing page, included tools include calendar and resource management, customer waitlist options, memberships, packages, gift certificates, 1,000 free emails monthly, advanced reporting, loyalty programs, customer tracking, SOAP notes, booking widgets, Daily Deals, inventory tracking, invoices, marketplace listing, appointment reminders, and online booking through Vagaro, Instagram, Facebook, and Apple Maps.
Vagaro’s included features documentation adds more operational detail. It lists calendar tools such as personal tasks, daily plans, appointment timelines, waitlists, gap processing time, lead time, appointment intervals, online booking rules, and the ability to view multiple calendars.
For studio owners, the important distinction is that many everyday scheduling and business tools appear to be included, while some growth, automation, messaging, website, data, and financial workflow features cost extra. That distinction is especially important for studios that depend on text marketing, forms and waivers, online retail, branded mobile apps, or payroll.
Vagaro Add-Ons Can Change the Real Monthly Cost
Vagaro uses a modular pricing model. According to Vagaro’s premium feature pricing, optional US add-ons include APIs and Webhooks starting at $10, Branded App at $100 per month for a limited time plus a $100 one-time development fee, Check-In App at $10 per month, Connect AI at $10 per month, Data Lake at $40 per month, Forms at $10 per month, Get Featured at $10 per month, Live Stream at $10 per month per license, Online Shopping Cart at $10 per month, Vagaro Drive starting at $10 per month, MySite at $20 per month, Vagaro Payroll at $34 per month plus $5 per employee, and QuickBooks Integration at $10.
| Add-on or usage item | Published US price | Why a studio might need it |
|---|---|---|
| Forms | $10/month | Waivers, intake forms, consent forms, surveys, and electronic signatures |
| Check-In App | $10/month | Front-desk or self-check-in workflows for classes and appointments |
| Online Shopping Cart | $10/month | Online sale of packages, memberships, products, classes, services, and gift cards |
| Text messaging plan | Starts at $20/month for 1,000 US credits | SMS communication and text marketing needs beyond included email |
| Email marketing upgrades | 1,000 US credits free, then $10/month for 5,000 credits | Larger email campaigns for studios with bigger client lists |
| MySite | $20/month | A Vagaro-managed website synced with Vagaro settings |
| Branded App | $100/month for a limited time plus $100 one-time development fee | A dedicated customer app in the App Store and Google Play |
| Payroll | $34/month plus $5/month per employee | Paying staff and managing payroll workflows through Vagaro |
| QuickBooks Integration | $10/month | Syncing Vagaro transactions with QuickBooks Online |
| Data Lake | $40/month | Daily data access, Power BI templates, custom reports, and warehouse integrations |
Vagaro also notes that some features are billed forward, meaning a studio can still be charged at the end of the billing cycle even if it deactivates them before that date. The listed billed-forward features include Email Marketing, Text Marketing, QuickBooks Integration, Vagaro Drive, Vagaro Payroll, Xero Integration, and the Large Merchant Plan, according to Vagaro’s pricing support article.
Payment Processing Fees Are Separate From the Subscription
Vagaro’s card processing fees are separate from the base software subscription. For US small merchants processing less than $4,000 per month, Vagaro lists 2.6% plus $0.10 per swipe, dip, or tap transaction, 3.5% plus $0.15 per keyed-in transaction, and 2.6% plus $0.16 per Tap to Phone transaction, with no monthly fee for the Small Merchant plan.
For US large merchants processing more than $4,000 per month, Vagaro lists 2.2% plus $0.19 per swipe, dip, or tap transaction, 3.5% plus $0.15 per keyed-in transaction, and 2.2% plus $0.25 per Tap to Phone transaction. Vagaro also states that the Large Merchant plan has a $10 monthly subscription and additional FANF and Mastercard Location fees.
For studios with memberships, recurring billing, retail sales, private sessions, camps, workshops, and high average tickets, processing costs may exceed the base subscription cost. A fair software comparison should model monthly software fees and payment fees together, not separately.
Estimated Monthly Vagaro Bills for Common Studio Setups
Editorial analysis — not reported fact:
The examples below are not official Vagaro quotes. They are sample subscription estimates using Vagaro’s published US base price, calendar pricing, add-on pricing, text messaging rates, and email marketing rates as of June 2026.
| Studio scenario | Included assumptions | Estimated monthly subscription cost | What is excluded |
|---|---|---|---|
| Solo instructor or practitioner | 1 bookable calendar only | $23.99/month | Card processing, text plans, premium add-ons, hardware, taxes |
| Small studio with waivers and light SMS | 3 calendars, Forms, 1,000 text credits | $73.99/month | Card processing, website, payroll, branded app, extra text credits |
| Growing boutique studio with front-desk tools | 5 calendars, Forms, Check-In App, MySite, QuickBooks, 2,000 text credits | $143.99/month | Card processing, payroll, branded app, Data Lake, hardware, extra messaging |
| Studio investing in branded member experience | 5 calendars, Forms, Check-In App, MySite, Branded App, 2,000 text credits | $233.99/month plus $100 one-time app development fee | Card processing, payroll, QuickBooks, Data Lake, extra messaging, taxes |
These examples show why Vagaro can look inexpensive at the entry level but require a more careful budget for a growing studio. A studio that only needs booking, reminders, memberships, packages, reports, invoices, and basic marketing may stay close to the base price, while a studio adding SMS, forms, website tools, branded app, payroll, and reporting upgrades will pay more.
Vagaro Reviews Suggest Strong Value, With Some Cost and Reliability Caveats
Third-party review platforms show generally favorable user sentiment. Capterra lists Vagaro at 4.7 from 3,465 reviews, and G2 lists Vagaro at 4.6 out of 5 from 393 reviews as of this research.
For pricing research, the review details are more useful than the rating alone. Recent and most-helpful Capterra reviews include positive comments about booking, reminders, payment processing, ease of use, and setup resources, while negative comments mention import problems, add-on costs, reliability concerns, app glitches, and cancellation or card reader fee frustrations.
That pattern is consistent with how modular studio software often feels in practice. The base price may be attractive, but the buyer should test the workflows that affect revenue, including importing client data, selling memberships and packages, handling cancellations, charging stored cards, managing waitlists, and reconciling deposits.
What This Means for Studio Owners
Editorial analysis — not reported fact:
Vagaro’s 2026 pricing can be a strong fit for solo operators and small studios that want a low starting subscription and a broad set of included scheduling, booking, membership, retail, and reporting tools. The main budgeting risk is not the base plan, it is the accumulation of add-ons, payment processing, messaging, branded app, payroll, and data tools.
Before choosing Vagaro, a studio owner should build a one-page cost model with three numbers: base subscription by calendar count, monthly add-ons required on day one, and expected processing costs based on actual card volume. If the business depends heavily on text marketing, waivers, branded apps, online retail, payroll, or advanced data reporting, those items should be priced before migration.
Studios should also use the 30-day trial carefully. Vagaro’s free trial documentation says the trial lasts 30 days, the subscription automatically begins after the trial, the card on file is charged after the trial ends, cancellation is allowed during the trial, and Vagaro does not allow refunds on the subscription.
Sources & Further Reading
- Vagaro Plans, Pricing, and Premium Features — official support article covering base subscription pricing, additional calendar pricing, processing fees, premium features, messaging rates, email marketing rates, and support resources.
- Vagaro US Pricing — official Vagaro pricing page listing the current US promotional price, included tools, marketplace listing, booking features, and add-on positioning.
- Vagaro Features Included in Your Base Subscription — official support article detailing included booking, business management, checkout, customer management, selling, and marketing features.
- What’s Included in Your Free Trial — official support article explaining Vagaro’s 30-day free trial, automatic billing after the trial, cancellation during the trial, and refund policy.
- Capterra Vagaro Reviews — third-party review profile showing rating, review count, and user feedback themes.
- G2 Vagaro Reviews — third-party review profile showing rating, review count, categories, and user review details.
- Software Advice Vagaro Profile — software profile with overview, pricing summary, review data, and buyer-facing analysis.
Editorial coverage based on publicly available sources. Studio Software Advice does not accept paid placement in rankings. Unless stated otherwise, Studio Software Advice has no commercial relationship with any software companies named in this article.