Fresha Review 2026: Is It Right for Fitness Studios?

Key Takeaways

• Best-fit studios: Fresha is most relevant for personal training, recovery, massage, wellness, beauty-adjacent fitness, and small group appointment businesses that want online booking, payments, reminders, POS, client profiles, packages, and memberships in one platform, according to Fresha’s fitness and recovery software page.
• Pricing model: As of June 2026, Fresha lists an Independent plan at $19.95 per month, a Team plan at $14.95 per bookable team member per month, and custom Enterprise pricing for businesses with more than 20 team members on its official pricing page.
• Marketplace cost: Fresha’s pricing page lists a 20% one-time commission, with a $6 minimum, for brand-new clients who discover the business through the Fresha marketplace; returning clients are listed as free from that marketplace fee on the Fresha pricing page.
• Fitness limitation: Fresha supports classes, memberships, packages, staff calendars, payments, and reporting, but its public positioning remains beauty-and-wellness led, so class-heavy yoga, Pilates, martial arts, and gym operators should demo recurring billing, attendance, waitlists, payroll, reporting, and branded member app workflows before switching, based on Fresha’s feature page and fitness page.
• Review signal: Capterra lists Fresha at 4.8 out of 5 based on 1,441 reviews, while G2 lists 4.2 out of 5 based on only 3 reviews, so US studio owners should treat review data as useful but uneven across platforms, based on Capterra’s Fresha profile and G2’s Fresha profile.

Fresha Can Work for Some Fitness Studios, but It Is Not a Default Fitness-First Choice

Fresha is a scheduling, payments, POS, client management, marketing, and marketplace platform that has historically been strongest in beauty, salon, spa, and wellness categories. Fresha now has a dedicated fitness and recovery page that says the product can manage gyms, studios, personal training, recovery centers, class bookings, memberships, staff calendars, payments, and automated reminders.

For a US fitness studio owner, the practical question is not whether Fresha can handle bookings. It can. The better question is whether Fresha’s workflow matches the operating model of your studio: appointment-led services, small group sessions, recurring memberships, drop-ins, multi-session packs, retail, or high-volume class attendance.

Fresha appears strongest when a business combines appointment scheduling with wellness services, such as personal training, stretch therapy, recovery, massage, medspa-adjacent services, or boutique wellness. It may require closer evaluation for a studio where the core business is recurring memberships, class capacity, instructor payroll, intro offers, late-cancel rules, branded app adoption, and multi-location reporting.

Fresha Features for Fitness Studios: What Is Publicly Listed

Fresha’s official feature page lists calendar and appointment scheduling, waitlists, POS, client management, forms, reviews, inventory, reporting, marketing tools, gift cards, packages, memberships, group bookings, resources, and a business mobile app. The same page lists client profiles, saved cards, smart reminders, two-way communication, loyalty, scheduled shifts, commissions, timesheets, pay runs, online booking, checkout, tips, split payments, refunds, and reporting tools.

For fitness and recovery businesses specifically, Fresha states that it supports one-on-one sessions, group classes, open gym hours, recovery appointments, client progress notes, memberships, multi-session packs, drop-ins, no-show protection, staff management, performance reporting, retail sales, deposits, and payments. These claims are listed on Fresha’s fitness and recovery product page.

Area	What Fresha Lists Publicly	What Studio Owners Should Verify
Scheduling	Calendar, appointments, waitlists, group appointments, resources, direct booking links, and online bookings are listed on Fresha’s feature page.	Test recurring classes, capacity limits, recurring workshops, instructor substitutions, late-cancel rules, and client-side rescheduling.
Memberships and packages	Memberships, packages, gift cards, client wallet, and package-style checkout are listed on Fresha’s pricing comparison and feature page.	Confirm how recurring billing, freezes, failed payments, family sharing, intro offers, and class-pack expirations work for your pricing model.
Payments and POS	Fresha lists online payments, in-person payments, manual card entry, terminal devices, Tap to Pay, saved cards, deposits, cancellation fees, memberships, products, tips, split payments, and refunds on its pricing page and feature page.	Model your real transaction mix, including memberships, drop-ins, in-studio retail, tips, refunds, and chargebacks.
Marketing and retention	Fresha lists automated messages, marketing emails, SMS marketing, deals, promotions, client segmentation, loyalty rewards, reactivation, Meta Pixel Ads, and Google Analytics on its feature page and pricing page.	Check total cost for SMS, WhatsApp, marketing emails, loyalty, AI Concierge, and reporting add-ons at your expected message volume.
Reporting	Fresha lists business, sales, finance, client, team, targets, and Insights reporting on its feature page.	Ask whether reports cover cohort retention, intro-offer conversion, membership churn, instructor utilization, revenue by class type, and multi-location views.

Fresha Pricing in 2026: Subscription, Payments, Marketplace, and Add-Ons

As of June 2026, Fresha’s official pricing page lists a 7-day trial for its Independent and Team plans. The Independent plan is listed at $19.95 per month for one-person businesses, while the Team plan is listed at $14.95 per bookable team member per month for multi-team-member businesses.

Fresha lists online payments at 2.79% plus $0.20 per transaction, in-person payments at 2.29% plus $0.20 per transaction, a $0.10 Tap to Pay authorization fee, manual card entry at 3.30% plus $0.20 per transaction, and terminal devices at $139 per device. Fresha also states that rates are exclusive of local sales taxes.

The marketplace pricing deserves special attention. Fresha lists a 20% one-time commission, with a $6 minimum, for brand-new clients who discover the business via the Fresha marketplace. Fresha lists no fee for returning clients.

Optional add-ons can materially change the monthly bill. Fresha lists AI Concierge at $99.95 per location per month with usage limits, Client Loyalty at $59.95 per location per month, Google Rating Boost at $14.95 per location per month, Team Connect at $2.95 per team member per month, Insights at $9.95 per bookable team member per month, Data Connector at $295 per location per month, and Premium Support at $14.95 per month on the Fresha pricing page.

Cost Area	Public Fresha Pricing as of June 2026	Why It Matters for Fitness Studios
Base subscription	Independent: $19.95/month. Team: $14.95 per bookable team member/month. Enterprise: custom rates for high-volume businesses with more than 20 team members.	Studios with many instructors should price the Team plan by bookable staff, not by location alone.
Online payments	2.79% plus $0.20 per transaction.	Relevant for online memberships, class packs, deposits, and drop-ins.
In-person payments	2.29% plus $0.20 per transaction, plus $0.10 per Tap to Pay authorization.	Relevant for front-desk retail, walk-ins, supplements, gear, and in-studio checkout.
Marketplace acquisition	20% one-time commission with a $6 minimum for brand-new clients who discover the business through Fresha marketplace.	Can be valuable if marketplace discovery brings incremental clients, but it should be modeled separately from direct website and social bookings.
Communications	100 automated text or WhatsApp messages are included monthly, then $0.02 per text or $0.04 to $0.11 per WhatsApp; marketing emails include 50 free monthly, then $0.02 per email; marketing texts are $0.08 per text.	High-volume class businesses can send many reminders, reactivation campaigns, and marketing messages, so message fees should be forecasted.
Reporting and data	Insights is listed at $9.95 per bookable team member per month, and Data Connector is listed at $295 per location per month.	Multi-location studios and data-driven operators should check whether required reports are included or require paid add-ons.

User Reviews Show Strong Ease-of-Use Scores, With Pricing and Fee Concerns Worth Checking

Capterra lists Fresha at 4.8 out of 5 based on 1,441 reviews, with feature ratings including online booking at 4.4, confirmations and reminders at 4.4, client database at 4.2, value for money at 4.8, and customer service at 4.8 on the Capterra Fresha software profile. Capterra’s pros and cons summary also highlights streamlined daily business management and quick setup as positive themes, while noting negative themes around glitches, extra charges, and cancellation-policy confusion.

GetApp lists Fresha at 4.8 out of 5 from about 1.4K reviews, and its feature analysis identifies online booking and confirmations/reminders as key features on the GetApp Fresha profile. GetApp also lists third-party integrations at 1.8 from 4 ratings, which is a small sample but still a reason to test integrations if your studio depends on accounting, marketing, analytics, access control, or custom reporting tools.

G2’s Fresha profile shows a much smaller review base, listing 4.2 out of 5 from 3 reviews on the G2 Fresha reviews page. Trustpilot lists a 4.7 score from 5,831 reviews on Fresha’s Trustpilot profile, but that profile includes broader customer service and marketplace experiences, so it should not be treated as a software-only buyer benchmark.

Editorial analysis — not reported fact:

The review pattern suggests that Fresha’s usability and day-to-day booking experience are real strengths for many small businesses. The risk for studios is not basic scheduling; it is total cost predictability, marketplace attribution, communications costs, add-ons, and whether the system supports the exact membership and class workflows that drive recurring revenue.

Who Should Consider Fresha, and Who Should Compare Alternatives

Fresha is worth considering if your studio sells appointments, recovery services, personal training, wellness treatments, retail products, packages, and simple memberships. It is also worth a look if marketplace discovery is part of your acquisition strategy and you are comfortable modeling the 20% new-client marketplace commission listed by Fresha.

Fresha may be a weaker fit if your studio is primarily a class-based membership business that needs advanced membership lifecycle tools, enterprise-level reporting, deep branded app strategy, complex instructor payroll, multiple room types, family accounts, equipment reservations, or tight integration with a larger tech stack. In those cases, compare Fresha against fitness-first systems before committing.

• Compare Mindbody if: you want a long-established fitness, wellness, and beauty platform with pricing that Mindbody says starts at $99 per month per location for small US businesses.
• Compare Momence if: your studio runs yoga, Pilates, classes, events, appointments, memberships, staff accounts, payroll, and online or in-person experiences.
• Compare WellnessLiving if: you want a fitness and wellness platform positioned around membership management, payment management, scheduling, marketing, and client engagement.
• Compare Vagaro if: you want a salon, spa, fitness, and wellness platform with US base pricing listed at $23.99 per month and optional premium features such as branded app, APIs, webhooks, marketing, payroll, and shopping cart capabilities.
• Compare Glofox if: you want a gym and boutique fitness platform with plans starting at $99 per month and features such as booking, member management, payment processing, payroll, reporting, mobile apps, lead capture, and multi-location analytics depending on plan.
• Compare Vibefam if: you run a boutique fitness, yoga, Pilates, barre, dance, or martial arts studio and want an all-in-one platform that the company says includes classes, appointments, events, courses, packages, memberships, payments, marketing automation, AI tools, a branded mobile app, multi-outlet support, and a dedicated Studio Success Manager.

What This Means for Studio Owners

Editorial analysis — not reported fact:

Fresha is not simply a salon tool anymore, and its public product pages now speak directly to fitness and recovery businesses. That makes it a reasonable shortlist option for appointment-led fitness and wellness studios, especially those that value a marketplace, direct booking links, payments, POS, reminders, and simple client management.

For a class-first boutique fitness studio, the buying decision should be more cautious. Before choosing Fresha, build a one-month cost model using your real number of instructors, recurring members, drop-ins, text reminders, marketing campaigns, marketplace-acquired clients, reporting needs, and add-ons.

The best demo test is to ask Fresha to rebuild your actual weekly schedule, membership options, intro offer, cancellation policy, no-show policy, instructor payroll rules, reporting dashboard, and client booking flow. If those workflows feel natural, Fresha may be a strong value. If they require workarounds, compare fitness-first platforms before migrating live members.

Sources & Further Reading

• Fresha pricing page — official source for Fresha plan pricing, payment processing rates, marketplace commission, communications fees, support options, and paid add-ons.
• Fresha features page — official source for scheduling, POS, payments, client management, memberships, packages, reporting, marketing, team management, forms, and integrations.
• Fresha fitness and recovery page — official source for Fresha’s positioning around gyms, personal training, recovery studios, class bookings, memberships, packages, and fitness payments.
• Capterra Fresha profile — review-platform source for Fresha ratings, user review themes, feature ratings, and pricing sentiment.
• GetApp Fresha profile — review-platform source for verified review summaries, key features, alternatives, pricing information, support information, and integration notes.
• G2 Fresha profile — review-platform source for G2’s smaller Fresha review sample and category positioning.
• Trustpilot Fresha profile — public review source for broader Fresha customer and marketplace feedback, not limited to software buyers.
• Mindbody US pricing article — official source for Mindbody’s stated US starting price and core operations positioning.
• Momence studio software page — official source for Momence’s studio, yoga, Pilates, class, event, appointment, membership, and payroll positioning.
• WellnessLiving fitness software page — official source for WellnessLiving’s fitness studio software positioning.
• Vagaro pricing and premium features support article — official source for Vagaro US base pricing and add-on feature categories.
• Glofox plans page — official source for Glofox plan structure, starting price, and gym management feature set.
• Vibefam features page — official source for Vibefam’s boutique studio management, AI, membership, class, payment, multi-outlet, branded app, and onboarding claims.

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Editorial coverage based on publicly available sources. Studio Software Advice does not accept paid placement in rankings. Unless stated otherwise, Studio Software Advice has no commercial relationship with any software companies named in this article.