Fresha Pricing 2026
Fresha pricing in 2026 includes monthly subscriptions, marketplace new-client fees, payment processing, messaging overages, hardware, and optional add-ons. Here is what US studio owners should know before choosing Fresha.
Key Takeaways
- Base subscription: As of July 2026, Fresha lists an Independent plan at $19.95 per month for one-person businesses and a Team plan at $14.95 per bookable team member per month, according to Fresha’s pricing page.
- Marketplace fee: Fresha lists a one-time 20% commission, with a $6 minimum per client, for brand-new clients who discover a business through the Fresha marketplace, according to Fresha’s pricing page and Fresha’s marketplace fee help article.
- Payment processing: Fresha lists US payment rates of 2.79% + $0.20 for online payments, 2.29% + $0.20 for in-person payments, and 3.30% + $0.20 for manual card entry, according to Fresha’s pricing page.
- Potential pricing risk: Fresha’s total cost can rise with marketplace-sourced new clients, paid add-ons, messaging overages, payment processing, and hardware, even if the base subscription looks modest.
- Best-fit reader: Fresha is most relevant for appointment-based beauty and wellness businesses, including salons, spas, barbershops, massage, medspa, and some fitness or wellness providers, based on Fresha’s stated business categories.
Fresha Pricing in 2026: The Short Answer for Studio Owners
As of July 2026, Fresha is no longer best understood as simply free booking software. Fresha’s public pricing page lists a paid monthly subscription, payment processing fees, marketplace new-client fees, communication overages, and optional add-ons.
For US boutique fitness, Pilates, yoga, dance, martial arts, gym, and wellness studios, the main question is not only the monthly subscription. The practical question is whether your business will use Fresha primarily for appointment scheduling, marketplace discovery, payment processing, marketing, memberships, packages, and client communications.
Fresha’s own FAQ says it does not charge booking fees for every appointment and says new clients who find you through your own website, Google, or social media are not charged as marketplace new clients. However, Fresha also states that a one-time marketplace fee applies when a brand-new client discovers the business through the Fresha marketplace, according to Fresha’s pricing FAQ and Fresha’s help center explanation of marketplace new-client fees.
Fresha 2026 Pricing Table
| Cost Category | Fresha Price or Rate as of July 2026 | What Studio Owners Should Check |
|---|---|---|
| Independent plan | $19.95 per month for one-person businesses | Best matched to solo operators with one bookable team member, based on Fresha’s pricing page. |
| Team plan | $14.95 per bookable team member per month | A five-person studio would pay $74.75 per month before processing, marketplace fees, add-ons, taxes, and overages. |
| Enterprise | Custom rates | Fresha says enterprise solutions are available for high-volume businesses with over 20 team members, according to Fresha’s pricing page. |
| Marketplace new-client fee | 20% one-time commission, $6 minimum per client | This applies to brand-new clients who discover the business through Fresha’s marketplace, according to Fresha’s pricing page. |
| Returning marketplace clients | No fee listed for returning clients | Fresha says the marketplace fee does not apply to returning clients, according to Fresha’s marketplace fee article. |
| Online payments | 2.79% + $0.20 per transaction | Relevant for deposits, online checkout, upfront payments, and stored-card workflows. |
| In-person payments | 2.29% + $0.20 per transaction | Relevant for front-desk card payments and POS use. |
| Manual card entry | 3.30% + $0.20 per transaction | Manual entry is more expensive than listed online or in-person rates. |
| Tap to Pay authorization | Additional $0.10 per Tap to Pay authorization | Check whether this applies to your in-studio checkout workflow. |
| Card terminal | $139 per device | Fresha lists terminal devices at $139 and also notes that free devices may be subject to processing volumes, according to Fresha’s pricing page. |
| Automated texts and WhatsApp notifications | 100 free monthly on Independent, or 100 free per team member monthly on Team, then $0.02 per text or $0.04 to $0.11 per WhatsApp | High-volume reminder usage can add cost, especially for class-heavy or appointment-heavy businesses. |
| Marketing emails | 50 free monthly on Independent, or 50 free per team member monthly on Team, then $0.02 per email | Studios with frequent campaigns should estimate list size and send frequency. |
| Marketing texts | $0.08 per text | Text campaigns can become material for large client lists. |
| AI Concierge add-on | $99.95 per location per month, including 200 minutes and 500 messages, then $0.60 per extra minute and $0.04 per extra message | Useful to price separately if you want automated phone or message handling. |
| Client Loyalty add-on | $59.95 per location per month | Relevant if you plan to run loyalty offers inside Fresha. |
| Google Rating Boost add-on | $14.95 per location per month | Relevant if review-generation workflows matter to your acquisition strategy. |
| Team Connect add-on | $2.95 per team member per month | Relevant for internal team chat and collaboration. |
| Insights add-on | $9.95 per bookable team member per month | Relevant if you need richer reports and team-level data controls. |
| Data Connector add-on | $295 per location per month | Relevant for studios that need Fresha data in external spreadsheets, systems, or reporting workflows. |
How the Fresha Marketplace Fee Works
Fresha’s marketplace new-client fee is one of the most important pricing details for studio owners to understand. Fresha says the fee applies when the client is not already in your client list, first discovers your business through the Fresha marketplace, books online, and confirms they have not previously visited your business, according to Fresha’s marketplace new-client fee documentation.
Fresha says the fee is calculated on the value of the first completed appointment. Fresha also states that the fee does not apply to added services or products added during checkout after the initial booking, membership purchases, gift cards, online product purchases, tips, or service charges, according to Fresha’s marketplace fee help article.
For example, if a brand-new marketplace client books an $80 first appointment, the listed 20% marketplace fee would be $16. If a brand-new marketplace client books a $20 service, the listed $6 minimum would matter because 20% of $20 is only $4.
Fresha says the marketplace fee is not charged if the client cancels online through their Fresha account; instead, the fee is deferred to the next appointment. Fresha also says the fee can still apply if the business cancels on behalf of the client, leaves the appointment unmanaged, or reschedules it, according to Fresha’s cancellation guidance for marketplace fees.
Fresha separately states that the marketplace new-client fee is not charged if a client is marked as a no-show on the same day, and that the fee is deferred if the client rebooks, according to Fresha’s no-show and cancellation fee help article.
What Fresha Includes Beyond Pricing
Fresha lists core features that include calendar and appointment scheduling, waitlists, point of sale, client management, consultation forms, client ratings and reviews, retail and inventory, online product store, quotes and invoices, reporting, marketing tools, deals and promotions, gift cards, packages, memberships, group bookings, resources, and a business mobile app, according to Fresha’s plan comparison table.
Fresha’s payments page says the platform supports deposits, full payment upfront, late cancellation charges, no-show charges, stored client cards, recurring payments for memberships or subscription services, and multi-merchant routing for independent contractors or renters, according to Fresha’s payments feature page.
For appointment-led wellness businesses, those capabilities may cover many day-to-day workflows. For class-heavy studios, the fit depends on how well Fresha’s appointment, group booking, memberships, packages, staff, and reporting tools match your exact operating model.
Editorial analysis — not reported fact:
Fresha’s pricing model can be attractive when a business values marketplace discovery, integrated payments, reminders, client records, and POS in one system. The model can feel less predictable when a studio receives many first-time marketplace bookings, sends large volumes of client messages, or needs several paid add-ons for reporting, loyalty, AI reception, or data exports.
Fresha Reviews and Pricing Sentiment
Review data should be treated as directional, not definitive. As of the review pages available in July 2026, Capterra’s Fresha pricing profile showed 1,447 reviews and a 4.8 value-for-money rating, while G2’s Fresha profile showed a much smaller sample of 3 reviews and a 4.2 out of 5 rating.
The difference in review volume matters. Capterra’s larger sample may better reflect broad small-business sentiment, while G2’s small sample should not be over-weighted when evaluating pricing or fit.
Some public reviews praise Fresha’s ease of use, online booking, reminders, and value. Some negative reviews mention concerns around support, pricing clarity, client data behavior, marketplace fees, or fit for specific wellness workflows, based on Capterra’s Fresha reviews, Software Advice’s Fresha profile, and G2’s Fresha reviews.
Fresha Pricing Scenarios for US Studios
Solo appointment-based wellness provider
A solo massage therapist, esthetician, personal trainer, or wellness practitioner would start with the $19.95 per month Independent plan before processing fees, messages, marketplace fees, taxes, and add-ons, based on Fresha’s Independent plan pricing.
If that solo provider gets most bookings from existing clients, a personal website, social media, or Google, marketplace fees may be less central. If many first-time clients discover the business through Fresha marketplace search, the 20% one-time commission and $6 minimum should be included in acquisition cost planning.
Five-person appointment-based studio
A five-person studio on the Team plan would have a base software cost of $74.75 per month before other costs, calculated from Fresha’s $14.95 per bookable team member monthly rate listed on Fresha’s pricing page.
This studio should also estimate card processing volume, terminal needs, marketplace-sourced first appointments, automated reminder usage, marketing texts, and whether it needs add-ons such as Insights, Client Loyalty, or AI Concierge.
Class-heavy boutique fitness, Pilates, yoga, dance, or martial arts studio
Fresha lists group bookings, memberships, packages, payments, reporting, and client management, according to Fresha’s feature comparison. Those features are relevant to some studio models, but class-heavy operators should test whether the workflow supports their specific needs for recurring class schedules, capacity management, waitlists, attendance tracking, instructor permissions, memberships, plan freezes, and performance reporting.
Editorial analysis — not reported fact:
Fresha may be a stronger fit for appointment-led beauty and wellness businesses than for every class-based studio. A Pilates studio with mostly private sessions may evaluate Fresha differently than a yoga studio running 50 weekly group classes, workshops, memberships, and substitute instructor workflows.
What This Means for Studio Owners
Editorial analysis — not reported fact:
Fresha’s 2026 pricing should be modeled as a blended cost, not as a single subscription line. The relevant monthly number is base subscription plus payment processing, marketplace acquisition fees, communication usage, add-ons, hardware, taxes, and any operational workarounds.
Before choosing Fresha, a US studio owner should answer four questions. How many bookable team members will use the system? How many new clients will likely come through the Fresha marketplace? How much payment volume will run through Fresha? Which paid add-ons are actually required to operate the studio?
Fresha can make financial sense when the marketplace brings profitable new clients and when the included booking, POS, payments, client management, and marketing tools match the business model. It may be less compelling if the studio already owns demand through its own brand and needs deeper class, membership, payroll, reporting, or multi-location studio-management workflows.
Sources & Further Reading
- Fresha pricing page — Official source for Independent, Team, Enterprise, marketplace fees, payment processing, messaging costs, and add-on pricing.
- Fresha marketplace new-client fee help article — Official explanation of when marketplace new-client fees apply, how they are calculated, and how cancellations affect them.
- Fresha no-show and cancellation fee help article — Official guidance on no-show and cancellation fee handling, including marketplace fee deferral for same-day no-shows.
- Fresha payments feature page — Official overview of deposits, upfront payments, stored cards, recurring payments, payment routing, and card terminal features.
- Capterra Fresha pricing profile — Review-platform source for pricing sentiment and value-for-money data.
- Capterra Fresha reviews — User review source for strengths, limitations, and customer sentiment.
- G2 Fresha reviews — Review-platform source with a smaller Fresha review sample.
- Software Advice Fresha profile — Software directory source for additional user review context.
Editorial coverage based on publicly available sources. Studio Software Advice does not accept paid placement in rankings. Unless stated otherwise, Studio Software Advice has no commercial relationship with any software companies named in this article.