By Studio Software Advice in News — 26 Oct 2026

Fitness Studio Software Market Share Report 2026

A 2026 market-position report for fitness studio software, covering Mindbody, ABC Glofox, Vagaro, WellnessLiving, PushPress, Wodify, Mariana Tek, Momence, Vibefam, and the limits of public market share data.

Key Takeaways

Market share caveat: There is no single audited public source for US boutique fitness studio software market share as of October 2026, so the best reading combines web-detected usage, vendor-reported scale, review volume, pricing transparency, and buyer visibility.
Incumbent signal: Datanyze lists Mindbody as the number one fitness and gym management software in its detected dataset, reporting 54.89% share among more than 10,505 detected companies, but this should be treated as a web-detection estimate, not an audited revenue share.
Platform-family scale: ABC Fitness states that 30,000 global clubs and studios, 40 million active members, and $12 billion in annual payment volume run across its platforms, which makes ABC Fitness, including ABC Glofox, one of the largest platform families in fitness software.
Cross-vertical scale: Vagaro states that 300,000 professionals use its beauty, wellness, and fitness software and that 162 million appointments were made in 2026, but its scale spans salons, spas, wellness, and fitness rather than fitness studios alone.
Buyer takeaway: Market leadership does not automatically mean best fit; US studio owners should weigh scheduling depth, membership billing, payments, client experience, support, pricing transparency, and migration risk against their own studio type.

The fitness studio software market is fragmented in 2026 because vendors serve overlapping categories: boutique fitness studios, gyms, yoga studios, Pilates studios, martial arts schools, dance studios, salons, spas, wellness businesses, franchises, and enterprise clubs. Public company revenue by product line is generally unavailable because many important vendors are privately held, part of larger platform groups, or sell across multiple service industries.

That means a useful market share report for studio owners should separate four kinds of evidence: detected usage, vendor-reported installed base, review-platform footprint, and current buyer visibility. Datanyze provides one detected-usage view, ABC Fitness and Vagaro publish scale claims, and review sites such as Capterra and G2 show buyer review volume and sentiment.

Adjacent market estimates also vary by category definition. Research and Markets projected the global club management software market at $1.87 billion in 2026, while 360iResearch estimated the global gym management software market at $2.23 billion in 2026. These estimates are useful directional context, but they are broader than US boutique fitness studio management software.

Market position signals by major studio software vendors

The table below summarizes public signals that matter to US studio owners. It is not an audited market share ranking. It is a practical read of market position based on public evidence available as of October 2026.

Vendor or platform family	2026 market position signal	Relevant studio fit	Important caveat
Mindbody	Datanyze reports Mindbody at 54.89% share in its detected fitness and gym management dataset; Mindbody says its marketplace reaches 3 million consumers searching for fitness, beauty, and wellness services.	Established fitness, wellness, yoga, Pilates, salon-spa, and multi-service businesses that value marketplace visibility and mature feature breadth.	Detected usage is not audited market share, and Mindbody’s public positioning spans wellness, beauty, spa, and fitness.
ABC Fitness and ABC Glofox	ABC Fitness reports 30,000 global clubs and studios and 40 million active members across its platforms; ABC Glofox says it is trusted by 30,000-plus studios and gyms worldwide.	Gyms, boutique studios, class-based fitness businesses, franchises, and multi-location operators that want a branded app and broader platform-family support.	ABC Fitness scale includes multiple products, including ABC Glofox, ABC Ignite, ABC Trainerize, and ABC EVO, so the figure is not Glofox-only market share.
Vagaro	Vagaro reports 300,000 professionals, 20 million-plus marketplace customers, and 162 million appointments made in 2026.	Small to midsize appointment-heavy fitness, wellness, beauty, and service businesses that value transparent entry pricing and a large consumer marketplace.	Vagaro is cross-vertical; its published scale is not limited to fitness studios.
WellnessLiving	Capterra lists WellnessLiving at 4.4 out of 5 from 613 reviews and describes it as an all-in-one platform for scheduling, appointments, events, marketing, reporting, reputation management, and rewards.	Small and midsize fitness, wellness, yoga, martial arts, and appointment-based businesses comparing Mindbody alternatives.	Public installed-base numbers are less visible than Mindbody, ABC Fitness, or Vagaro, so review footprint and feature fit are more useful than share claims.
PushPress	PushPress publishes free, Pro at $159/month, and Max at $229/month plans; Capterra lists PushPress at 4.7 out of 5 from 186 reviews.	Independent gyms, strength and conditioning facilities, CrossFit-style gyms, and fitness studios that want modular pricing and gym-focused workflows.	PushPress has strong visibility among gym owners, but it is less marketplace-oriented than Mindbody or Vagaro.
Wodify	Wodify states that more than 5,000 gyms use its platform; Capterra lists Wodify at 4.5 out of 5 from 168 reviews.	CrossFit affiliates, functional fitness gyms, martial arts academies, and performance-driven gyms that want workout tracking tied to business operations.	Wodify is often strongest for performance and gym workflows rather than general wellness, spa, or appointment-heavy studios.
Xplor Mariana Tek	Mariana Tek positions its platform for boutique fitness studios and lists packages for single-location, established, and growth-oriented studios.	Boutique fitness brands, premium studios, and multi-location operators that prioritize branded client experience and scaling support.	Mariana Tek does not publish fixed monthly prices on its pricing page, so owners need a quote to compare total cost.
Momence	Momence’s pricing page invites studios to describe their business and get a tailored pricing walkthrough.	Yoga, Pilates, class-based studios, and fitness businesses evaluating modern scheduling, memberships, payments, and client communication tools.	Public pricing is less transparent than some competitors, so buyers should request a full quote including branded app, AI, payments, messaging, and add-ons.
Vibefam	Vibefam publishes plans from $89/month when billed annually, says it serves 700-plus studios, and G2 lists Vibefam at 4.9 out of 5 from 56 reviews.	Boutique fitness, Pilates, yoga, dance, martial arts, sports academy, and wellness businesses looking for modern all-in-one software, hands-on support, and transparent value-oriented pricing.	Vibefam’s public review base and installed base are smaller than the largest incumbents, so it is better read as an emerging contender than a market-share leader.

Mindbody remains the most visible incumbent, but its dominance depends on the metric

Mindbody has the clearest incumbent signal in public market-share-style data. Datanyze identifies Mindbody as the number one fitness and gym management technology in its detected dataset, and Mindbody’s own pricing page highlights access to the Mindbody app marketplace, where the company says 3 million consumers search for fitness, beauty, and wellness services.

Mindbody also has one of the largest review footprints in the category. Capterra lists Mindbody at 4.0 overall and shows its review page as updated in October 2026. That combination of wide adoption and mixed review sentiment is important for studio owners because large installed base and user satisfaction are related but not identical signals.