Best Studio Software for Studios Selling Merchandise Online 2026

Key Takeaways

• Best overall choice: Vagaro is the strongest fit for many US studios that want a built-in online store, because its support documentation describes online product sales with images, shipping or in-store pickup, inventory tracking, low-stock alerts, and product sales through the Vagaro Marketplace or listing page, while its US pricing support page lists a $23.99/month base subscription for one calendar as of March 2026.
• Best all-in-one boutique studio option: Vibefam is a relevant choice for boutique fitness, Pilates, yoga, dance, martial arts, and wellness studios that want merchandise sold through the same member app and website as bookings, but buyers should confirm plan inclusion because Vibefam’s merchandise page says the module is available across all plans while its pricing page has historically listed merchandise sales on higher tiers.
• Best retail-plus-growth platform: WellnessLiving is a strong option for studios that want an online store tied to client accounts, POS, loyalty, marketing, and branded app options, with public pricing from $69/month for Starter, $199/month for Business, and $349/month for BusinessPro as of July 2026.
• Best Shopify-connected gym option: Wodify is a good fit for CrossFit, strength, and gym operators that want in-app retail plus a Shopify integration, although Wodify’s Shopify documentation states that sales details do not sync and that inventory sync is limited to one designated Wodify location.
• Pricing risk: Studio owners should compare the full cost of software, payment processing, branded apps, online shopping cart add-ons, SMS, website tools, onboarding, and retail hardware, because several vendors publish starting prices while other costs depend on plan, region, transaction type, or add-ons.

How We Compared the Software

This comparison focuses on US boutique fitness studios, yoga studios, Pilates studios, dance studios, martial arts schools, gyms, wellness businesses, and sports academies that sell branded apparel, equipment, supplements, gift cards, or other merchandise online. We prioritized public evidence from official vendor pages, support documentation, pricing pages, and recognized review platforms available as of July 2026.

• Booking and scheduling functionality
• Memberships, packages, and recurring billing
• Payment processing and POS capabilities
• Online merchandise sales, customer store, mobile retail, or ecommerce integrations
• Inventory tracking, variants, SKUs, barcode support, pickup, shipping, and reporting
• CRM, automations, and retention tools
• Reporting and multi-location support
• Customer support, onboarding, and ease of use
• Pricing transparency and value for money
• Fit for US boutique fitness, Pilates, yoga, dance, martial arts, gym, and wellness studios

Editorial analysis — not reported fact:

The highest-ranked platforms are not simply the vendors with the most scheduling features. For studios selling merchandise online, the most important question is whether product sales, payments, inventory, customer accounts, and reporting live in one operational workflow or require a separate ecommerce system that staff must reconcile manually.

Best Studio Management Software Compared

Rank	Software	Best For	Key Strength	Potential Drawback
#1	Vagaro	Studios that want a built-in online shopping cart with pickup or shipping	Official support documentation says studios can sell products online, add images, manage inventory, set low-stock alerts, and offer shipping or in-store pickup through the online shopping cart.	Vagaro states that online product sales require credit card processing and the Online Shopping Cart, so the lowest base subscription may not reflect total cost.
#2	WellnessLiving	Studios that want online store, POS, loyalty, marketing, and branded app options	WellnessLiving’s help center says clients can buy products through the Client Portal, Achieve Client App, or staff, and its pricing page lists POS and product and inventory tracking.	Some growth tools, custom website tools, API access, AI front desk, and video features are shown as add-ons or higher-tier capabilities on the pricing page.
#3	Vibefam	Modern boutique studios that want merchandise inside the member app and studio website	Vibefam says its merchandise module lets studios sell apparel, supplements, gift cards, and branded products through the member app and website with one catalogue, checkout, payment flow, and payout pipeline.	Plan availability should be confirmed before purchase because public pages do not present feature inclusion as clearly as some larger competitors.
#4	Wodify	CrossFit, strength, and gym operators that want retail plus Shopify	Wodify documentation describes POS, Mobile Retail, product variants, inventory, barcode support, and a Shopify integration that syncs products and inventory.	The Shopify integration documentation says sales details do not sync and multi-location Shopify sync is limited to one selected Wodify location.
#5	Mindbody	Established wellness businesses and larger studios that need broad marketplace, POS, and reporting depth	Mindbody’s official payments and POS pages say studios can accept payments online and in person, sell retail products, manage inventory, use SKUs and barcodes, and report on retail sales.	Mindbody’s pricing page states that total cost can include plan price, optional add-ons, and transaction-related fees, so studios should validate the full quote before signing.
#6	ABC Glofox	Gyms and fitness studios that want scalable member apps and retail in higher plans	Glofox’s plan page lists Store / Retail Products on the Boost plan, and support documentation describes a store for selling products from a gym or studio to clients.	Retail products are not listed on the Essential plan, so studios focused on merchandise should confirm plan tier and add-on requirements.
#7	PushPress	Independent gyms that want simple public product pages and gym-focused billing	PushPress documentation says products can be sold through staff app kiosk mode and public product landing pages, with inventory tracked per product option.	PushPress support documentation notes a product CSV export limitation for cost and inventory columns, which may matter for retail-heavy operators.
#8	TeamUp	Small studios that want transparent pricing and a lightweight customer store	TeamUp’s pricing page lists customer store, POS, gift cards, online payments, and in-person payments, with pricing shown at $119/month for 0 to 100 customers as of July 2026.	TeamUp’s own help center describes the store as a simple, lightweight way to sell products and merchandise, so it may not replace a full ecommerce platform for complex online retail.
#9	Zen Planner	Martial arts schools, gyms, and schools that want member-tier pricing and retail management	Zen Planner’s retail page says gyms can sell products online or in the facility, track inventory in real time, receive low-stock alerts, sell gift cards, and access retail reports.	Zen Planner pricing scales by active member tiers and website or Engage bundles, so growth can change monthly software cost.

1. Vagaro

Best for: Salons, wellness studios, yoga studios, Pilates studios, boutique fitness businesses, and studios that want online product sales without building a separate Shopify store.

Vagaro ranks first for this use case because its support documentation is unusually specific about online merchandise workflows. The company states that studios can make products available online, add product images, choose shipping or in-store pickup, import existing product lists, track inventory, receive low-stock alerts, and sell through the Vagaro Marketplace or listing page, according to Vagaro’s Sell Products Online support article.

Vagaro also publishes low entry-level software pricing. Its support page lists a US base subscription of $23.99 per month for one calendar, with each additional employee calendar priced at $10 per month for up to seven licenses, while also listing Online Shopping Cart as a premium feature used to sell packages, memberships, services, products, classes, and gift cards online, according to Vagaro’s plans and premium features page.

• Key strengths: Built-in online shopping cart, product images, pickup and shipping options, inventory tracking, product import, online gift card and product sales, and a consumer marketplace presence.
• Potential drawbacks: Vagaro states that selling products online requires credit card processing and the Online Shopping Cart, so buyers should price the full configuration rather than only the base subscription.
• Who should choose it: Studios that sell retail regularly, want a straightforward online store inside their booking ecosystem, and value a lower published starting price.

2. WellnessLiving

Best for: Studios that want online store, POS, loyalty, marketing, reviews, and branded app options in one platform.

WellnessLiving is a strong fit for studios that want product sales tied to a broader client engagement system. WellnessLiving’s help center says clients can buy products from the store through the Client Portal, Achieve Client App, or staff, and its pricing page lists POS and credit card processing plus product and inventory tracking for managing products in an online store, according to WellnessLiving’s products help article and WellnessLiving’s pricing page.

WellnessLiving is also comparatively transparent about base subscription pricing. As of July 2026, the company lists Starter at $69/month, Business at $199/month, BusinessPro at $349/month, and Enterprise as call for pricing, with annual-billing discounts also displayed, according to WellnessLiving’s official pricing page.

• Key strengths: Online store access through client portal and app, inventory tracking, POS, rewards, lead management, marketing, branded app options, and multi-location enterprise features.
• Potential drawbacks: The pricing page shows some tools as add-ons, including API access, website services, AI front desk, and video products, so studios should confirm which retail and marketing tools are included in the quote.
• Who should choose it: Studios that want merchandise sales connected to loyalty, client app usage, marketing, and long-term member engagement.

3. Vibefam

Best for: Boutique fitness, Pilates, yoga, dance, martial arts, sports academy, and wellness studios that want merchandise inside their own member app and website.

Vibefam is relevant because its official merchandise page is directly aligned with this search intent. The company states that studios can sell apparel, supplements, gift cards, gear, and branded products through the member app and website, using the same checkout, payments, and payouts as bookings and memberships, according to Vibefam’s Merchandise and Retail feature page.

Vibefam also positions the retail workflow around one product catalogue across app and website, with shared SKUs, prices, variants, stock levels, checkout, receipts, reporting, and payouts. Its pricing page lists plans beginning at $89/month when billed annually and $109 when billed monthly for the Great Value plan, and says every studio is paired with a dedicated Studio Success Manager, according to Vibefam’s pricing page.

Editorial analysis — not reported fact:

Vibefam’s strongest fit is a modern boutique studio that wants retail to feel native to the member experience instead of sending customers to a separate ecommerce link. Before buying, studio owners should ask Vibefam to confirm whether merchandise sales are included on the specific plan they are quoted, because public pages should be read carefully when feature availability affects total cost.

• Key strengths: Member app storefront, website storefront, shared catalogue, one checkout, integrated payouts, retail reporting, dedicated onboarding, and strong alignment with boutique studio verticals.
• Potential drawbacks: Public pricing and feature pages should be confirmed directly for plan-level retail availability, payment rates, and US-specific implementation details.
• Who should choose it: Growing boutique studios that want value for money, hands-on onboarding, and a modern all-in-one platform for bookings, memberships, payments, CRM, automations, AI, and merchandise.

4. Wodify

Best for: CrossFit boxes, strength gyms, functional fitness studios, and gym operators that want retail in the mobile app plus Shopify support.

Wodify’s retail documentation is detailed. The company says its POS lets studios create and sell retail products, manage variants, add SKUs and barcodes, track inventory, sell through Mobile Retail, and let clients browse and check out with saved payment methods, according to Wodify’s Create Retail Products article.

Wodify is especially notable for studios that already use or want Shopify. Its Shopify integration page says Wodify can sync products and inventory with Shopify so online and POS transactions maintain consistent inventory records, while its support article says sales details do not sync and inventory sync is limited to one designated Wodify location, according to Wodify’s Shopify integration page and Wodify’s Shopify integration help article.

• Key strengths: Gym-focused retail, POS, Mobile Retail, product variants, inventory, barcode support, Shopify product and inventory sync, and member app purchasing.
• Potential drawbacks: Shopify sales details do not sync, and multi-location operators need to understand the one-location Shopify sync constraint.
• Who should choose it: CrossFit, functional fitness, and strength gyms that treat ecommerce as an extension of gym operations rather than a separate retail business.

5. Mindbody

Best for: Established wellness businesses, larger studios, and operators that value Mindbody’s broad ecosystem, marketplace, reporting, and payments infrastructure.

Mindbody supports retail in several places across its official materials. The company says businesses can accept payments online and in person, sell retail products, and use payments for classes, appointments, memberships, class packs, retail products, and gift cards, according to Mindbody’s payments page.

Mindbody’s POS page says its retail tools support checkout for retail products, classes, appointments, and memberships; inventory tracking; product details such as pricing, taxes, categories, and barcodes or SKUs; retail sales reporting; purchases connected to client profiles; and hardware such as card readers, barcode scanners, and receipt printers, according to Mindbody’s point-of-sale page. Mindbody’s pricing page lists plans starting at $79/month per location and says total price depends on the plan selected, optional add-ons, and fees tied to how the business sells and gets paid, according to Mindbody’s pricing page.

• Key strengths: Mature POS, retail inventory, client profiles, reporting, payments, gift cards, branded booking tools, marketplace exposure, and broad partner ecosystem.
• Potential drawbacks: Cost and implementation complexity can rise with add-ons, transaction fees, branded apps, and configuration needs.
• Who should choose it: Multi-service wellness businesses and larger studios that need a proven operating system and can manage a more complex software setup.

6. ABC Glofox

Best for: Fitness studios and gyms that want a scalable platform with retail products available on growth-oriented plans.

ABC Glofox lists booking, member management, payment processing, payroll, reporting, mobile apps, and staff apps on its Essential plan, while Store / Retail Products appears on its Boost plan. The company also says plans start at $99 per month and that pricing is tailored after a walkthrough, according to ABC Glofox’s plans page.

Glofox support documentation describes the Store as a shopping cart solution that lets studios manage and sell products to clients, with inventory, wholesale price, and retail price fields. The same support article notes that Store, Member App, and Standalone App are not available on all Glofox packages, according to ABC Glofox’s Store setup article.

• Key strengths: Fitness-focused scheduling, member app, staff app, payment processing, retail store, and growth plan structure.
• Potential drawbacks: Retail is not listed on the lowest Essential tier, and some app or analytics features may require add-ons or higher tiers.
• Who should choose it: Gyms and studios that want a scalable fitness platform and are comfortable confirming exact retail availability during the sales process.

7. PushPress

Best for: Independent gyms, martial arts schools, and boutique fitness operators that want gym-focused software with simple public product pages.

PushPress documentation says products in PushPress Core can be used to sell retail items such as supplements, apparel, drop-in passes, and merchandise. It also says products can appear in the Staff App kiosk and on public product landing pages, and that inventory is tracked per product option with low-stock and out-of-stock alerts, according to PushPress’s product management support article.

PushPress also makes product sales part of a broader gym operating system. Its help center includes product purchases from the Staff App, member profile charges, gift cards, and kiosk product purchase flows, according to PushPress’s Product Sales help collection. Its homepage states that PushPress Core Free is available at $0/month with memberships, billing, scheduling, check-ins, digital waivers, and a member app, according to PushPress’s official website.

• Key strengths: Public product pages, staff kiosk sales, inventory per product option, low-stock alerts, gift cards, and gym-specific billing and check-in workflows.
• Potential drawbacks: PushPress’s retail sales report article notes that the product CSV export currently does not include cost and inventory columns, which could affect retail reporting workflows, according to PushPress’s retail sales report article.
• Who should choose it: Independent gyms that want simple retail sales attached to member management rather than a full ecommerce stack.

8. TeamUp

Best for: Smaller studios that want transparent pricing, simple operations, and a customer store rather than advanced ecommerce.

TeamUp’s pricing page lists $119/month for 0 to 100 customers in USD, with online payments, in-person payments, customer store, POS, gift cards, memberships, packs, courses, appointments, waivers, and reporting included as of July 2026. The same page lists a custom branded app at $99/month, according to TeamUp’s pricing page.

TeamUp’s help center describes the TeamUp store as a simple, lightweight way to sell products and merchandise to members, and its POS guide says staff can sell store items and gift cards, set up memberships, and book appointments or classes in one checkout, according to TeamUp’s Store help article and TeamUp’s POS setup guide.

• Key strengths: Transparent pricing, customer store, POS, gift cards, online and in-person payments, memberships, courses, appointments, and reporting.
• Potential drawbacks: TeamUp frames its store as lightweight, so retail-heavy studios may still want Shopify or another dedicated ecommerce system.
• Who should choose it: Small studios that want simple merchandise sales without paying for enterprise-style complexity.

9. Zen Planner

Best for: Martial arts schools, gyms, and member-based studios that want retail connected to active-member pricing.

Zen Planner’s retail page says studios can sell apparel, supplements, and gift cards, track inventory in real time, receive automated inventory alerts, access inventory, sales, tax, and cost-of-goods reports, and sell products online or in the facility. The same page describes purchase options across phones, tablets, and computers, according to Zen Planner’s retail page.

Zen Planner publishes active-member tiered pricing. As of June 2026, its pricing page lists Zen Planner at $99/month for 0 to 45 active members, $133 for 46 to 60, $155 for 61 to 75, $189 for 76 to 100, $229 for 101 to 150, $239 for 151 to 200, $269 for 201 to 250, and $289 for 251 or more, with website and Engage products priced separately or in bundles, according to Zen Planner’s pricing tiers page.

• Key strengths: Retail POS, online and in-facility product sales, automated inventory alerts, retail reports, gift cards, active-member pricing, and martial arts and gym orientation.
• Potential drawbacks: Pricing scales with active members, and website or Engage bundles can raise total monthly cost.
• Who should choose it: Martial arts schools and gyms that want retail management inside a member-management system and can forecast active-member growth.

What Features Matter Most When Selling Merchandise Online

Studios selling merchandise online should look beyond whether a platform has a product field or POS button. The operational difference is whether the system can manage the full merchandise cycle: product catalogue, variants, inventory, taxes, online checkout, pickup or shipping, refunds, reporting, and reconciliation.

• Native online storefront: Vagaro, WellnessLiving, Vibefam, TeamUp, and Zen Planner provide public evidence of customer-facing store or online product purchase capabilities in their official materials.
• Mobile app buying: Vibefam, WellnessLiving, Wodify, and some Glofox configurations emphasize member app or client app product purchasing in official documentation.
• Inventory depth: Mindbody, Vagaro, Wodify, PushPress, Zen Planner, and Glofox publish support for inventory tracking or product stock management in official pages.
• Shipping and pickup: Vagaro is the clearest among the researched studio platforms, because its support page specifically mentions shipping and in-store pickup for online product orders.
• Shopify fit: Wodify is the clearest Shopify-connected gym management option in this review, but its own support documentation highlights important sync limits.
• Reporting and reconciliation: Vibefam emphasizes one checkout, one payout pipeline, and one reporting view, while Mindbody, Zen Planner, and Vagaro publish retail reporting or inventory reporting capabilities.

Editorial analysis — not reported fact:

If merchandise is a small add-on, a lightweight store inside studio software is usually enough. If merchandise is a serious ecommerce channel with shipping, promotions, product SEO, bundles, abandoned carts, and complex fulfillment, a studio should compare native studio software retail against Shopify or another dedicated ecommerce platform before committing.

Pricing Notes for Studio Owners in 2026

Public pricing varies widely across studio management software. Vagaro lists a $23.99/month US base subscription for one calendar, WellnessLiving lists $69/month to $349/month standard plans, TeamUp lists $119/month for 0 to 100 customers, Zen Planner lists active-member tiers starting at $99/month, Vibefam lists annual pricing from $89/month, and Glofox says plans start at $99/month, according to their respective pricing pages.

Mindbody and Glofox both require buyers to speak with sales for plan-specific pricing details beyond published starting prices. Mindbody explicitly states that total cost can include plan price, add-ons, and fees tied to how a business sells and gets paid, while Glofox says pricing is tailored to the gym or studio after a walkthrough, according to Mindbody’s pricing page and Glofox’s plans page.

Editorial analysis — not reported fact:

The lowest subscription price is not always the lowest total cost. A studio selling merchandise online should ask every vendor for a written quote covering subscription, payment processing, online store, branded app, SMS, website tools, onboarding, data migration, hardware, chargeback fees, payout timing, and contract term.

What This Means for Studio Owners

Editorial analysis — not reported fact:

For most US studios selling merchandise online in 2026, Vagaro is the safest first demo because its official documentation directly covers the practical retail workflows that matter: online product listings, inventory tracking, pickup, shipping, and product images. WellnessLiving and Vibefam are strong next demos if the studio wants retail connected to a broader member app, marketing, CRM, and retention system.

Wodify, PushPress, Zen Planner, and Glofox are better fits when the studio is closer to a gym, martial arts school, or strength facility than a spa or boutique wellness studio. Mindbody remains a serious option for established operators that need ecosystem depth and are prepared to manage a more complex quote, implementation, and add-on structure.

The best buying process is to run a merchandise test during the demo. Ask the vendor to create a hoodie with size variants, publish it online, sell it from the mobile app, process an in-studio pickup, issue a refund, check inventory, export the retail report, and show how the payout reconciles to your bank deposit.

Sources & Further Reading

• Vagaro Sell Products Online support article — Covers online product sales, inventory tracking, pickup, shipping, product images, and online shopping cart requirements.
• Vagaro Plans, Pricing, and Premium Features — Covers Vagaro’s US base subscription and premium feature structure.
• WellnessLiving pricing page — Covers plans, pricing, POS, product and inventory tracking, and add-ons.
• WellnessLiving Products help article — Covers online product purchasing through the client portal, client app, and staff.
• Vibefam Merchandise and Retail feature page — Covers merchandise sales through the member app and website, shared catalogue, checkout, payments, and payouts.
• Vibefam pricing page — Covers published plan pricing, onboarding, Studio Success Manager, and transaction fee notes.
• Wodify Create Retail Products article — Covers POS, Mobile Retail, variants, SKUs, barcode support, and inventory setup.
• Wodify Shopify integration help article — Covers Shopify product and inventory sync, sales detail limits, and multi-location constraints.
• Mindbody payments page — Covers payment acceptance for classes, memberships, retail products, and gift cards.
• Mindbody point-of-sale page — Covers retail checkout, inventory, SKUs, barcodes, reporting, client profiles, and POS hardware.
• ABC Glofox plans page — Covers plan tiers, starting price, and Store / Retail Products availability.
• ABC Glofox Store setup article — Covers the Glofox Store, product sales, inventory, wholesale price, and retail price.
• PushPress product management article — Covers product categories, staff app visibility, public product landing pages, and inventory tracking.
• TeamUp pricing page — Covers customer store, POS, gift cards, online and in-person payments, branded app pricing, and customer-tier pricing.
• TeamUp Store help article — Covers TeamUp’s lightweight store for selling products and merchandise.
• Zen Planner retail page — Covers online and in-facility retail sales, real-time inventory tracking, automated inventory alerts, gift cards, and retail reports.
• Zen Planner pricing tiers page — Covers active-member tiered pricing and bundled products.
• Capterra Vagaro reviews — Provides third-party review data and verified user review context.
• Capterra Mindbody reviews — Provides third-party review data and verified user review context.
• Capterra ABC Glofox reviews — Provides third-party review data and verified user review context.

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Editorial coverage based on publicly available sources. Studio Software Advice does not accept paid placement in rankings. Unless stated otherwise, Studio Software Advice has no commercial relationship with any software companies named in this article.